Have you ever wondered why Progressive Insurance, as well as other Fortune 500 companies, use totally different marketing campaigns instead of staying with just one?  You can be sure it is deliberate, and it is good business.

Different campaigns appeal to various demographics and audience segments. For example, the "Flo and the squad" commercials may resonate with one group, while the "Dr. Rick" series might appeal to another.  Using multiple campaigns showcases Progressive's versatility and ability to connect with consumers through different storytelling approaches and characters.

By rotating between different campaigns, Progressive keeps its advertising fresh and prevents viewers from getting tired of seeing the same ads repeatedly.  Different campaigns can highlight various insurance products and services, allowing Progressive to promote its full range of offerings.

Staying current and relevant: Multiple campaigns enable Progressive to adapt quickly to cultural trends, current events, and changing consumer preferences.  Each campaign can be tailored to address the needs and interests of different customer groups, from new homeowners to tech-savvy millennials.

By employing this multi-faceted approach, Progressive can maintain a strong and dynamic presence in the competitive insurance advertising landscape while appealing to a broad range of potential customers.

If you're a real estate agent, you know that marketing is essential to your success. But are you sure you're reaching everyone you can with your current marketing efforts?

A lot of agents do their own creative writing, but they may not be experts in marketing. And even if they are, they may not have the time or resources to create high-quality content that will appeal to a wide audience.

That's where a content marketing service can help. A content marketing service can provide you with the creative writing expertise and resources you need to create high-quality content that will reach a wider audience.

But a content marketing service can do more than just write content for you. They can also help you develop a marketing strategy that will reach your target audience and achieve your marketing goals.  If you're not sure if you're reaching everyone you can with your real estate marketing, it's time to add a new voice to your marketing.

At InTouch Systems, we can help you reach more potential clients and grow your business.  Even if you're currently satisfied with your current provider, another "voice" can help you speak to people you're not reaching now.

Go to InTouch Systems to see how we can help you add a new voice to your real estate marketing to create more repeat and referral business.