Staying in touch with former clients is one of the most effective ways to grow your business. Even if you've done an outstanding job for them, consistent communication shows that you want to remain their trusted real estate professional for all future needs.

But remember—clients won't stay engaged if all you ever talk about are listings and market stats. The real goal is to be a resource for all things homeownership—not only when they buy or sell, but throughout all the years in between.

Newsletters as a Foundation

A bi-weekly newsletter is an excellent vehicle to share homeowner-focused content. Today's consumer prefers quick, digestible articles, 350 to 600 words, paired with strong visuals. Covering topics like maintenance, seasonal tips, market updates, and financial insights positions you as an ongoing educational resource while keeping your name top of mind.

Additional Ways to Stay Connected

• Homeowner tips: Share maintenance, gardening, decorating, and entertainment ideas that show you care about their daily homeowner experience.
• Annual property reviews: Provide an annual snapshot of their home's value, equity growth, and potential tax appeal opportunities.
• Service providers: Offer referrals to trusted contractors and professionals.
• Information guides: Provide professional reports on topics like downsizing, rental property, moving, taxes, or the role of a buyer's agent.
• Personal touches: Remember birthdays, anniversaries, and home purchase dates with a call or note. As the saying goes: "People don't care how much you know until they know how much you care."
• Community calendars: Share schedules of local concerts, festivals, or farmer's markets to connect clients to their community.
• Customer appreciation events: Host activities such as pie giveaways, shredding trucks, or family picnics to thank your sphere.
• Local merchant spotlights: Highlight favorite restaurants or shops to provide extra value and strengthen local ties.
• Financial insights: Simplify concepts like refinancing, equity growth, and investment property benefits.
• Social media: Consistently post on the top platforms to extend your reach and reinforce your expertise.

Why It Matters

It costs 5...7 times more to attract a new customer than to keep a current one. Building client relationships for life translates into a business that grows stronger year after year and extends far beyond the average retirement age.

With a plan and commitment to long-term connection, your past clients can become lifelong advocates. Consider how InTouch Systems  can complement your efforts and make staying in touch effortless.